Rare Beauty, founded by Selena Gomez, and the iconic seasoning brand Tajín are launching the Rare Beauty x Tajín Cheek & Lip Set, a limited-edition beauty collection that adds a bold pop of color to your makeup routine with Tajín-inspired hues.

The two fan-favorite brands known for bringing bold flavor and vibrant color to everyday life are joining forces for an unexpected and vibrant collaboration.

Selena Gomez said,

“This collab is a celebration of what makes us unique—our culture, our energy, and the moments that bring us together. Just like Tajín, these shades bring boldness, warmth, and a spark of joy to every occasion.”

Inspired by the iconic colors of Tajín Clásico Seasoning and Tajín Chamoy Sauce, this vibrant set includes two Rare Beauty full-size Soft Pinch Liquid Blush and Luminizing Lip Gloss. 

Soft Pinch Liquid Blush in Chamoy is a deep red brown.

Positive Light Luminizing Lip Gloss in Clásico is a rich terracotta with copper and gold shimmer.

Luis Alfaro, Head of Marketing for Tajín USA, commented, 

“As a brand that celebrates the uniqueness of our fans, we’re thrilled to see Tajín’s signature colors, and the joy of sharing, come to life in such a fresh and unexpected way. This collaboration with Rare Beauty goes beyond colors. It’s about the values we share: confidence, authenticity, creativity, joy, and the power of bringing people together.”

As part of this partnership, Rare Beauty is also proud to support Tajín’s philanthropic efforts with a donation to the Escuela Nacional de Cerámica (National School of Ceramics), an organization dedicated to preserving and elevating Mexican artistry and craftsmanship.

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